StoryWorkshop is a non-profit media organization working to effect change in Malawi through radio dramas, comic books, and other media, addressing food security, HIV/AIDS and health, education, the environment, and social issues such as gender inequality and teen sex . The NGO was founded in 1996 by Pamela Brooke, an American artist and educator, and is funded by organizations such as CORDAID and the EU. On July 23 I met with Joke van Kampen, program director, at the StoryWorkshop studio in Blantyre.
Real Stories, Real Dramas: Addressing GBV (Gender-Based Violence)
Because gender inequality exacerbates poverty in Malawi, StoryWorkshop works to change attitudes and perceptions towards gender issues and to promote equality. In 2005, Malawian news was inundated with media reports on cases of violence against women and girls. Shortly after StoryWorkshop partnered with non-governmental organization Women’s Voice, which works for the empowerment of women. Their collaborative efforts brought forth Kamanga Zula, a radio drama and publication, to address gender-based violence in Malawi.
Kamanga Zula ( in Chichewa meaning “uproot that which needs to be uprooted”) is a series of radio dramas followed by panel discussions that air each week over the course of eighteen months. What makes StoryWorkshop dramas unique is that they are in fact based on real events: writers from the organization spend roughly a month in a village and record the happenings, and turn those stories into education entertainment. The panel discussions—held two days after each episode—produce a dialogue between Malawian men and women, who exchange views on topics that are relevant to each episode– for example culture myths that perpetrate GBV and the role of marriage counselors and police enforcement in dealing with it. StoryWorkshop adheres to the idea that it is more important to spark communication among the people than simply to impart a message.
And do Malawians receive the messages? Eighty percent of the Malawian population has access to radio, making radio dramas a practical medium to deliver entertainment and education. StoryWorkshop dramas are broadcasted on MBC (Malawian Broadcasting Corporation) Radio One. The boarding school drama Timasukirane, which is aimed at sexually active teens and differs from the usual abstinence-only programs and education about sex issues, airs at 7:30 pm each Sunday—and is heard by 69% of the country. Tumasukirane Radio Drama addresses issues such as HIV, partner fidelity, HIV/AIDS-based discrimination, partner power dynamics in relationships, STI screening and health issues, illicit and usually harmful relationships between teachers and students, and poverty. It is common for many Malawians from the southern, northern, and central parts of the country to gather in listening clubs in their villages to hear the dramas. Like other StoryWorkshop programs, the Timasukirane episodes are followed by weekly dialogues between young people.
Because the dramas are research-based and founded upon real people and stories, one teen soap drama and comic book is named ZImachitika—“These Things Happen”. Sankha Wekha, another radio program and comic series, is aimed at keeping girls in school. The program focuses on dilemmas girls face such as “sugar daddy” relationships, especially between girl s and teachers, and in raising awareness of the situation, as well as how to avoid such situations and how to claim girls’rights and report misbehavior of teachers. The series has also exposed the economic exploitation of girls by older men in Malawi, though particularly in schools.
In order to get a feel for the influence of StoryWorkshop programs, the focus group discussions are important for the text writers to receive feedback to maintain the program. Individual household surveys (in listeners’s clubs, and in other areas) ask questions to find out who listens to the programs, and what time of day women are able to listen. In addition sample surveys are submitted to test the population on how well they know StoryWorkshop and to ask people what they have learned. The studio receives feedback in the form of letters, many of which remark on the similarities between events in the dramas and parallel occurrences in their schools or villages.
Purpose and Strategy
According to program Director Joke van Kampen, there are several layers to the purpose of StoryWorkshop. StoryWorkshop’s role in safeguarding freedom of speech and of the press is important in the context that the country is still struggling with a free press and free media. In addition StoryWorkshop aims to expose Malawians to quality media products, either by broadcasting or making their own movies. “Communication is a science, but it is also an art,” says van Kampen, and advises any media organization to remain close to their audience. In this StoryWorkshop has succeeded: their media and dramas are entirely based on their audience’s experiences and stories.
On another level the organization advocates change—for women’s rights, children’s rights, and good governance. The NGO does not become involved in party politics but is engaged in human rights campaigning, such as in the advocacy of poor prisoners through programs aiding young people in jail. The organization also conducts significant research, such as how gender-based violence is reported in the media, in order to produce relevant and effective media.
Other Issues and Future Plans
In addition to producing radio dramas and comic series, StoryWorkshop has a number of programs aimed at promoting food security across the country. When StoryWorkshop is invited to visit villages, the NGO makes an advance visit to identify the biggest problem facing the community. From then the organization structures their programs around those issues. In terms of food security, StoryWorkshop teaches nutrition based on the communities’ local food supplies, creating media such as visuals with the different food groups, as well as instructional media to educate the people in intercropping (to promote soil fertility) and beekeeping (to lessen dependence upon maize). In addition the villages are taught methods for using natural pesticides, such as chili peppers. StoryWorkshop brings theaters to some villages to have screenings for educational videos.
Local youth theater groups are taught by StoryWorkshop members how to make a performance about an issues that is important to their community and that is controversial (such as property grabbing from widows). StoryWorkshop teaches the village theater group how to develop and write a script.
Van Kampen would like to see StoryWorkshop expand into the television sector, in addition to having young people make their own radio programs in the studio. For now, Malawians continue to tune in to MBC each week to listen to the stories that are happening to their very own families and villages.






























